8 Ways Promotional Products Can Increases Brand Awareness and Sales

​Brand Awareness
One of the most important things in marketing is establishing a strong brand identity that distinguishes who you are with customers versus your competition. Promotional products are a great way to build a presence with logo branded pens, drinkware, bags, custom apparel, headwear, and printed sales marketing materials.

Event Marketing and Trade Shows

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Sales professionals understand that events and trade shows are great for finding and generating leads for new business and sales opportunities. So promotional products are a great way to help build a strong presence at these events. From sales marketing materials, table covers, retractable banners, step and repeats, giveaway items, and logo-branded custom apparel you can make a good first impression to close that new deal at any event. ​

Promotions & Giveaways

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Let's be perfectly honest...people like free stuff!!! And if you give away the right branded merchandise with your logo on it to the right customer or prospect. Then that customer will remember you for a really long time. ​

Retail Merchandise & Additional Revenue Opportunities

One thing that all businesses or people with their own personal brands are looking for is extra revenue streams and promotional products are a great way to address your retail products need. Branded retail merchandise items such as screen printed graphic t-shirts or tote bags, wristbands with a cool quote, embroidered caps, drinkware and accessories are great for popup shops or in-store merchandise counters to sell to your loyal customers. And they also act as walking billboards for your business...So, that's a two for one deal all day every day!!!

Fundraising & Donations Opportunities

Another way promotional products work in your everyday sales and marketing is fundraisers for special events, schools, sports leagues and awareness to special causes. You can sell cool logo-branded merchandise to people that want to support you, your cause or even be a giveaway item as a thank you for each donation made. ​

​Customer Retention

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Promotional products are a great way for businesses to support and thank all their loyal customers for their patronage. How many times have you visited your favorite restaurant or coffee shop and they gave you a free item like drinkware or free graphic tee b/c you frequent their business all the time? Or maybe you're part of a rewards program and every month you get a free incentive around birthdays or special holidays. It makes you want to share and tell other people about that experience and that's the power of promotional products.

Employee Recognition

Great employees work really hard for companies that they feel care about them. So promotional products are a great way to say thank you to staff and key teams members for all their hard work and are proud of their place of employment. Higher end promotional products also make great incentives for sales teams or holiday gifts like logo-branded custom apparel, bags, visa gift cards, gift sets or electronic tech items. ​

Inexpensive & More Effective Advertising*
Brands have always relied on advertising vehicles to communicate with their target audiences. This traditional advertising model is built to ultimately direct the consumer path to purchase back toward the brand. In order to measure success, brands rely on performance metrics to evaluate the strength of the selected advertising channel. The PPAI Consumer Study employed five key performance metrics to evaluate the role of promotional products as an advertising channel. These metrics were designed to capture quantifiable results throughout the consumer path to purchase. The result: promotional products are built to leverage the greatest reach, drive recall and fiercely resonate to engage the best reaction among consumers, relative to any other advertising channel. 
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*Methodology and detailed findings can be reviewed in the full report at ppai.org/members/research. ​