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<channel><title><![CDATA[HBS Media - Branding Blog]]></title><link><![CDATA[http://www.hbsmedia.net/branding-blog]]></link><description><![CDATA[Branding Blog]]></description><pubDate>Tue, 09 Apr 2024 07:20:21 -0500</pubDate><generator>Weebly</generator><item><title><![CDATA[8 Ways Promotional Products Can Increases Brand Awareness and Sales]]></title><link><![CDATA[http://www.hbsmedia.net/branding-blog/8-ways-promotional-products-can-increases-brand-awareness-and-sales]]></link><comments><![CDATA[http://www.hbsmedia.net/branding-blog/8-ways-promotional-products-can-increases-brand-awareness-and-sales#comments]]></comments><pubDate>Mon, 26 Aug 2019 05:00:00 GMT</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">http://www.hbsmedia.net/branding-blog/8-ways-promotional-products-can-increases-brand-awareness-and-sales</guid><description><![CDATA[​Brand AwarenessOne of the most important things in marketing is establishing a strong brand identity that&nbsp;distinguishes&nbsp;who you are with customers versus your&nbsp;competition. Promotional products are a&nbsp;great way to build a presence with logo branded pens, drinkware, bags, custom apparel, headwear, and printed sales marketing materials.Event Marketing and Trade ShowsEmbed from Getty Imageswindow.gie=window.gie||function(c){(gie.q=gie.q||[]).push(c)};gie(function(){gie.widgets. [...] ]]></description><content:encoded><![CDATA[<div><div class="wsite-image wsite-image-border-none" style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"><a><img src="http://www.hbsmedia.net/uploads/1/0/3/5/103506734/published/8things-lightbox.jpg?1566731469" alt="Picture" style="width:auto;max-width:100%"></a><div style="display:block;font-size:90%"></div></div></div><div class="paragraph" style="text-align:left;"><span style="color:rgb(98, 98, 98)">&#8203;</span><font size="5" style="color:rgb(98, 98, 98)"><font color="#000000"><span style="font-weight:bold">Brand Awareness</span></font></font><br><span style="color:rgb(98, 98, 98)">One of the most important things in marketing is establishing a strong brand identity that&nbsp;distinguishes&nbsp;who you are with customers versus your&nbsp;competition. Promotional products are a&nbsp;great way to build a presence with logo branded pens, drinkware, bags, custom apparel, headwear, and printed sales marketing materials.</span></div><div><!--BLOG_SUMMARY_END--></div><div class="paragraph" style="text-align:left;"><span style="color:rgb(98, 98, 98); font-weight:bold"><font color="#000000" size="5">Event Marketing and Trade Shows</font></span></div><div><div id="743901091912098715" align="left" style="width: 100%; overflow-y: hidden;" class="wcustomhtml"><a id='gkqZ4q3nTqB232XoMqWojg' class='gie-single' href='http://www.gettyimages.com/detail/971028308' target='_blank' style='color:#a7a7a7;text-decoration:none;font-weight:normal !important;border:none;display:inline-block;'>Embed from Getty Images</a></div></div><div class="paragraph"><span style="color:rgb(98, 98, 98)">Sales professionals understand that events and trade shows are great&nbsp;for finding and generating leads for new business and sales opportunities. So promotional products are a great way to help build a strong presence at these events. From sales marketing materials, table covers, retractable banners, step and repeats, giveaway items, and logo-branded custom apparel you can make a good&nbsp;first impression to close that new deal at any event.&nbsp;</span>&#8203;</div><div class="paragraph"><font color="#000000" size="5"><span style="font-weight:bold">Promotions &amp; Giveaways</span></font></div><div><div id="389198203299034227" align="left" style="width: 100%; overflow-y: hidden;" class="wcustomhtml"><a id='y3ex2as3T3B0ya8CpW7d4A' class='gie-single' href='http://www.gettyimages.com/detail/679443214' target='_blank' style='color:#a7a7a7;text-decoration:none;font-weight:normal !important;border:none;display:inline-block;'>Embed from Getty Images</a></div></div><div class="paragraph"><span style="color:rgb(98, 98, 98)">Let's be perfectly honest...people like free stuff!!! And if you give away&nbsp;the right branded merchandise with your logo on it to the right customer or prospect. Then that customer will remember you for a really long time.&nbsp;</span>&#8203;</div><div class="paragraph" style="text-align:left;"><span style="color:rgb(98, 98, 98); font-weight:bold"><font color="#000000" size="5">Retail Merchandise &amp; Additional Revenue Opportunities</font></span></div><div><div class="wsite-image wsite-image-border-none" style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"><a><img src="http://www.hbsmedia.net/uploads/1/0/3/5/103506734/hustlell-wardrobe-tees_orig.jpg" alt="Picture" style="width:auto;max-width:100%"></a><div style="display:block;font-size:90%"></div></div></div><div class="paragraph"><span style="color:rgb(98, 98, 98)">One thing that all businesses or people with their own personal brands are looking for is extra&nbsp;revenue streams and promotional products are a great&nbsp;way to address your retail products need. Branded retail merchandise items such as&nbsp;screen printed graphic t-shirts or tote bags, wristbands with a cool quote, embroidered caps, drinkware and accessories are great for popup shops or in-store merchandise counters to sell to your loyal customers. And they also act as walking billboards for your business...So, that's a two for one deal all day every day!!!</span></div><div class="paragraph" style="text-align:left;"><span style="color:rgb(98, 98, 98); font-weight:bold"><font color="#000000" size="5">Fundraising &amp; Donations Opportunities</font></span></div><div><div class="wsite-image wsite-image-border-none" style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"><a><img src="http://www.hbsmedia.net/uploads/1/0/3/5/103506734/productpost-640x640-merch-and-fundraising_1_orig.jpg" alt="Picture" style="width:auto;max-width:100%"></a><div style="display:block;font-size:90%"></div></div></div><div class="paragraph"><span style="color:rgb(98, 98, 98)">Another way promotional products work in your everyday sales and marketing is fundraisers for special events, schools, sports leagues and awareness to special causes. You can sell cool logo-branded merchandise to people that want to support you, your cause or even be a giveaway item as a thank you for each donation made.&nbsp;</span>&#8203;</div><div class="paragraph" style="text-align:left;"><span style="color:rgb(98, 98, 98)">&#8203;</span><span style="color:rgb(98, 98, 98); font-weight:bold"><font color="#000000" size="5">Customer Retention</font></span></div><div><div id="744040854889338263" align="left" style="width: 100%; overflow-y: hidden;" class="wcustomhtml"><a id='KQwVcYQVT5JXnbrF5qRKag' class='gie-single' href='http://www.gettyimages.com/detail/508155137' target='_blank' style='color:#a7a7a7;text-decoration:none;font-weight:normal !important;border:none;display:inline-block;'>Embed from Getty Images</a></div></div><div class="paragraph"><span style="color:rgb(98, 98, 98)">Promotional products are a great way for businesses to support and thank all their loyal customers for their&nbsp;patronage. How many times have you visited&nbsp;your favorite restaurant&nbsp;or coffee shop and they&nbsp;gave you a free item like drinkware or free graphic tee b/c you frequent their business all the time? Or maybe you're part of a rewards program and every month you get a free incentive around birthdays or special holidays. It makes you want to share and tell other people about that experience and that's the power of promotional products.</span></div><div class="paragraph"><font color="#000000" size="5"><span style="font-weight:bold">Employee Recognition</span></font></div><div><div class="wsite-image wsite-image-border-none" style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"><a><img src="http://www.hbsmedia.net/uploads/1/0/3/5/103506734/edited/adventurous-backside-reshoot-flat.jpg?1566735795" alt="Picture" style="width:auto;max-width:100%"></a><div style="display:block;font-size:90%"></div></div></div><div class="paragraph"><span style="color:rgb(98, 98, 98)">Great employees work really hard for companies that they feel care about them. So promotional products are a great way to&nbsp;say thank you to staff and key teams members for all their hard work and are proud of their place of employment. Higher end promotional products also make great incentives for sales teams or holiday gifts like logo-branded custom apparel, bags, visa gift cards, gift sets or electronic tech items.&nbsp;</span>&#8203;</div><div class="paragraph"><span style="color:rgb(98, 98, 98); font-weight:bold"><font color="#000000" size="5">Inexpensive &amp; More Effective Advertising*</font></span><br><span style="color:rgb(98, 98, 98)">Brands have always relied on advertising vehicles to communicate with their target audiences. This traditional advertising model is built to ultimately direct the consumer path to purchase back toward the brand. In order to measure success, brands rely on performance metrics to evaluate the strength of the selected advertising channel. The PPAI Consumer Study employed five key performance metrics to evaluate the role of promotional products as an advertising channel. These metrics were designed to capture quantifiable results throughout the consumer path to purchase. The result: promotional products are built to leverage the greatest reach, drive recall and fiercely resonate to engage the best reaction among consumers, relative to any other advertising channel.&nbsp;</span><br><span style="color:rgb(98, 98, 98)">&#8203;</span><br><span style="color:rgb(98, 98, 98)"><font size="2">*Methodology and detailed findings can be reviewed in the full report&nbsp;</font></span><font size="2" style="color:rgb(98, 98, 98)">at&nbsp;<span style="font-weight:bold"><a href="https://www.ppai.org/members/research" target="_blank">ppai.org/members/research.</a></span></font><span style="color:rgb(98, 98, 98)">&nbsp;</span>&#8203;</div>]]></content:encoded></item><item><title><![CDATA[7 Products and Services You Might Not Know We Offer]]></title><link><![CDATA[http://www.hbsmedia.net/branding-blog/7-products-and-services-you-might-not-know-we-offer]]></link><comments><![CDATA[http://www.hbsmedia.net/branding-blog/7-products-and-services-you-might-not-know-we-offer#comments]]></comments><pubDate>Mon, 19 Aug 2019 05:00:00 GMT</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">http://www.hbsmedia.net/branding-blog/7-products-and-services-you-might-not-know-we-offer</guid><description><![CDATA[       &#8203;One of the biggest goals and challenges at HBS Media is to make sure we're offering quality products, services and promotional marketing ideas that make an impact for our customers. And during that time we've made a strong name in the areas of Branding, Logo Design and Screen Printing but, we noticed that a lot of our customers would always ask us stuff like "Do you guys build websites?" or "Do you do this or do you do that?" We would always answer sure we do, if it's branding or p [...] ]]></description><content:encoded><![CDATA[<div><div class="wsite-image wsite-image-border-none " style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"> <a> <img src="http://www.hbsmedia.net/uploads/1/0/3/5/103506734/published/7things-blackgirl.jpg?1566730841" alt="Picture" style="width:auto;max-width:100%" /> </a> <div style="display:block;font-size:90%"></div> </div></div>  <div class="paragraph">&#8203;One of the biggest goals and challenges at HBS Media is to make sure we're offering quality products, services and promotional marketing ideas that make an impact for our customers. And during that time we've made a strong name in the areas of Branding, Logo Design and Screen Printing but, we noticed that a lot of our customers would always ask us stuff like <em>"Do you guys build websites?"</em> or <em>"Do you do this or do you do that?"</em> We would always answer sure we do, if it's branding or promotional marketing related then, yeah we can handle that for you. So it got us to thinking that we need to really educate our customers on some of the products and services that we offer that can either build their brand for increased revenue or help strengthen their promotional marketing efforts. So here's a list of the Top 7 products and services we offer at HBS Media.&nbsp;</div>  <div>  <!--BLOG_SUMMARY_END--></div>  <div class="paragraph"><strong><span style="font-weight:bold"><font color="#000000" size="5">Consulting</font></span></strong></div>  <div><div class="wsite-image wsite-image-border-none " style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"> <a> <img src="http://www.hbsmedia.net/uploads/1/0/3/5/103506734/published/ads-adversting-customers-6231.jpg?1566730927" alt="Picture" style="width:auto;max-width:100%" /> </a> <div style="display:block;font-size:90%"></div> </div></div>  <div class="paragraph" style="text-align:left;">Building a business, let alone your brand, isn't easy by any means and it can either be&nbsp;intimating or down right confusing on where to start or how to get grow it at all. At HBS Media we have years of experience building brands and making cool stuff for start up,&nbsp;small businesses and nonprofit organizations.&nbsp;<br /><br />And when we're not building brands and making cool stuff we're spending countless hours researching industry trends on topics like the best&nbsp;brand building and awareness tactics, popular promotional products for customer engagement, promotional and relationship marketing, trade show tips, branded merchandise and fundraising ideas. We also attend and research alot of trade shows and events&nbsp;to see what's&nbsp;cool and trendsetting to see how to better leveage our clients event marketing efforts.<br /><br />We then&nbsp;take this knowledge and our love of&nbsp;helping others to&nbsp;our clients so that they can&nbsp;establish a strong brand and to grow that brand into a competitive force in the marketplace. Need help building your brand or planning your next event or fundraiser then reach out to our Creative Director and Lead&nbsp;Consultant TK Kelly&nbsp;and&nbsp;give us a shout at <a href="mailto:tk.hbsmedia@gmail.com">tk.hbsmedia@gmail.com</a>.</div>  <div class="paragraph"><font size="5" color="#000000">&#8203;<span style="font-weight: bold;">Web Design</span></font></div>  <div><div class="wsite-image wsite-image-border-none " style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"> <a> <img src="http://www.hbsmedia.net/uploads/1/0/3/5/103506734/productpost-640x640-web-design_orig.jpg" alt="Picture" style="width:auto;max-width:100%" /> </a> <div style="display:block;font-size:90%"></div> </div></div>  <div class="paragraph" style="text-align:left;">Having a strong online presence is important and to have the ability to sell your products online is crucial. So building websites and online stores for our clients is another way we can help out clients increase their&nbsp;revenue or generate extra income for their business or side hustle. You can check out some of our web design&nbsp;work at (link here).&nbsp;Want to learn more or get a quote then email us at <a href="mailto:tk.hbsmedia@gmail.com">tk.hbsmedia@gmail.com</a> or <a href="http://www.hbsmedia.net/" target="_blank">visit our website</a>.&#8203;</div>  <div class="paragraph"><font size="5" color="#000000">&#8203;<span style="font-weight: bold;">Promotional Products</span></font></div>  <div><div class="wsite-image wsite-image-border-none " style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"> <a> <img src="http://www.hbsmedia.net/uploads/1/0/3/5/103506734/productpost-640x640-promotional-products_orig.jpg" alt="Picture" style="width:auto;max-width:100%" /> </a> <div style="display:block;font-size:90%"></div> </div></div>  <div class="paragraph" style="text-align:left;">Promotional products are one of the most effective and inexpensive ways to advertise and promote your business, event or social cause. And let's face it people love free swag! If you can put your logo or message on it then we have access to it. Want to learn more or get a quote then email us at&nbsp;<br /><a href="mailto:tk.hbsmedia@gmail.com">tk.hbsmedia@gmail.com</a>&nbsp;or <a href="http://www.hbsmedia.net/" target="_blank">visit our website</a>.<br /><br /><span style="color:rgb(129, 129, 129)"><em><a href="http://www.hbsmedia.store" target="_blank">See Our Promotional Products Catalog</a></em></span></div>  <div class="paragraph"><font color="#000000" size="5">&#8203;<span style="font-weight: bold;">Embroidery</span></font></div>  <div><div class="wsite-image wsite-image-border-none " style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"> <a> <img src="http://www.hbsmedia.net/uploads/1/0/3/5/103506734/productpost-640x640-embroidery_orig.jpg" alt="Picture" style="width:auto;max-width:100%" /> </a> <div style="display:block;font-size:90%"></div> </div></div>  <div class="paragraph" style="text-align:left;">From custom caps, company logoed polos and apparel&nbsp;for staff to embroidered patches for uniforms or giveaways, embroidery just gives a high quality and professional touch. We offer the best in headwear, corporate apparel and sportswear to embroider your logo on.&nbsp;Want to learn more or get a quote then email us at <a href="mailto:tk.hbsmedia@gmail.com">tk.hbsmedia@gmail.com</a> or <a href="http://www.hbsmedia.net/" target="_blank">visit our website</a>.&#8203;</div>  <div class="paragraph"><font color="#000000" size="5"><span style="font-weight:bold">Trade Show Display Products&nbsp;</span>&#8203;</font></div>  <div><div class="wsite-image wsite-image-border-none " style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"> <a> <img src="http://www.hbsmedia.net/uploads/1/0/3/5/103506734/productpost-640x640-trade-show-products_orig.jpg" alt="Picture" style="width:auto;max-width:100%" /> </a> <div style="display:block;font-size:90%"></div> </div></div>  <div class="paragraph" style="text-align:left;">Whether you're networking for leads, setting up a vendor booth for retail sales, or planning a big event HBS Media offers a wide variety in event marketing and trade show display items to make your lead generation or brand awareness a success.&nbsp;Want to learn more or get a quote then email us at <a href="mailto:tk.hbsmedia@gmail.com">tk.hbsmedia@gmail.com</a> or <a href="http://www.hbsmedia.net" target="_blank">visit our website</a>.<br /><br /><span style="color:rgb(129, 129, 129)"><em><a href="http://hbsmedia.tradeshowcityusa.com/" target="_blank">See Our Event and Trade Show Products</a></em></span></div>  <div class="paragraph"><font color="#000000" size="5">&#8203;<span style="font-weight: bold;">Large Format Printing</span></font></div>  <div><div class="wsite-image wsite-image-border-none " style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"> <a> <img src="http://www.hbsmedia.net/uploads/1/0/3/5/103506734/productpost-640x640-large-format-printing_orig.jpg" alt="Picture" style="width:auto;max-width:100%" /> </a> <div style="display:block;font-size:90%"></div> </div></div>  <div class="paragraph">Need posters,&nbsp;signage or point of sales materials to promote your event or in-store monthly specials them HBS Media is your marketing and promotional partner. From marketing materials, banners, retractables, media walls and more we got you covered.&nbsp;Want to learn more or get a quote then email us at <a href="mailto:tk.hbsmedia@gmail.com">tk.hbsmedia@gmail.com</a> or <a href="http://www.hbsmedia.net/" target="_blank">visit our website</a>.&#8203;</div>  <div class="paragraph"><span style="font-weight:bold"><font color="#000000" size="5">Merchandise &amp; Fundraising</font></span></div>  <div><div class="wsite-image wsite-image-border-none " style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"> <a> <img src="http://www.hbsmedia.net/uploads/1/0/3/5/103506734/productpost-640x640-merch-and-fundraising_orig.jpg" alt="Picture" style="width:auto;max-width:100%" /> </a> <div style="display:block;font-size:90%"></div> </div></div>  <div class="paragraph" style="text-align:left;">Looking for new ways to general extra revenue for your business, got a cool idea for a product to sell like a t-shirt or cool tote bag&nbsp;or maybe you have a social cause that you need to raise money for? Either way HBS Media is your primary source for branded merchandise and fundraising ideas.&nbsp;<br /><br />With&nbsp;access to tons of promotional products, corporate apparel and sportswear items&nbsp;we can help you create the coolest items for retail sales or donations items.&nbsp;Want to learn more or get a quote then email us at <a href="mailto:tk.hbsmedia@gmail.com">tk.hbsmedia@gmail.com</a> or <a href="http://www.hbsmedia.net" target="_blank">visit our website</a>.<br /><br />So when you're planning your next promotional marketing game plan or need some cool ideas for building your brand or fundraising ideas. Give us a call or check out our website for more Big Branding and Promotional Marketing ideas because we're here to help Promote Your Brand and to Make Cool Stuff.<br /><br />www.hbsmedia.net</div>]]></content:encoded></item></channel></rss>